Manifesto

Build a better world with fewer, better systems.

We started Storm Cloud to prove that better tools can make the world meaningfully better. High-quality, beautiful systems that help people do more with less—and inspire them to build in the same direction.

Core beliefs

Build a lot of value. Keep some.

We don’t worship growth for its own sake. We care about growing the pie—productivity, opportunity, creativity—and taking a fair slice, not the whole thing.

Quality over quantity.

Craft matters. Competency matters. Beauty matters. Fewer features, better products. Small teams with taste and talent will always outrun bloated headcount.

Make a difference on day one.

Social impact isn’t a side quest. It’s built into the work, the architecture, the tradeoffs. We start local, build global, and always bias toward reducing real human friction.

Enjoy the journey.

The projects, the people, the daily work—they all have to be worth doing. If we’re not proud of how we’re building, the result doesn’t matter.

The Storm Cloud flywheel

Service → Product → New Company. Repeat. We help courageous teams solve hard problems, then turn the best solutions into reusable products, and sometimes new companies. It’s not a linear roadmap; it’s a flywheel.

The Storm Cloud endowment

Every year, we set aside 10% of gross revenue into the Storm Cloud Endowment. Clients help direct where the impact goes. The interest funds causes that align with our mission from another angle—education, creativity, community, less suffering.

Money is one kind of wealth. We’re here to build the others too: relationships, knowledge, autonomy, culture. And yes: there is no budget for books.

Who we build for

We build for small and mid-sized brands with taste, integrity, and ambition—the innovators, idealists, and DIY operators who want to compete globally without becoming another faceless enterprise.

We want our work to make people feel rebellious, energized, hopeful, and human—like their fifteen-year-old self who still believed they could build anything and start a movement.

If that’s you, we should probably talk.